Muslims AbroadConsumer Products
The effort vastly improved the company’s planning and execution functions, they knew that in order to succeed in this era of technology their online news agency forum has to be aligned with current content technologies.They turned to BTMG USA to improve their existing systems.
The biggest challenge was to present the products in clean yet informative format which must attract advertisers, bloggers, news readers potential business quickly. This was holding Muslims Abroad Management previously; they knew they could corner more of the market if they had the ability to be more mobile. The work addressed three critical issues for Muslims Abroad:
- Improve sales and operations and production planning:
The teams focused their efforts on a few of the highest-value in order to review the current planning process, identify gaps in the planning infrastructure and analytically understand demand and supply variability.
- Determine the right level:
With hundreds of news being generated every minute in the market, Muslims Abroad needed a proper method to predict and manage their content inventory.
- Optimize the on time delivery:
News is a time sensitive product, if it is not published on time or scheduled properly it can adversely affect the business and the customer base. We solved this issue by using automatic scheduling system.
The solution BTMG USA came up with combined cutting edge technology with real world practicality. Everyone knew that the systems had to be updated, the real challenge was updating them without disrupting the whole organization in a negative way. The solution was to introduce proper workload management done through computers, while providing mobile platforms to the stakeholders.
This allowed the workers to be involved in the job instead of feeling like they had been made redundant by technology.
Muslims Abroad employees are now more empowered; the online portal also has the benefit of generating reports instantaneously whenever needed. They can now make decisions on the fly based on the latest real time data.
By the numbers, the effort:
- Reduced publishing time by 43%
- Decreased human error by 50%
- Lowered the risk of missing schedule by 95%
- Increased brand reliability by 10%